Leather English

How can English Leather be this cheap?

http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&ssPageName=STRK:MEWAX:IT&item=120310781378 < it states "english leather cotswoldsport bridle" - but how can English leather be that cheap!?!?
Its brand new.
What do you mean "look at the ends - its not right" - what's not right :S

Every country produces many different grades of leather. We may associate “English Leather” [...]